10 Ground Rules for Focus Groups

The idea "strong opinions, loosely held" is that anyone is allowed to express their strong opinions, but at the same be open to change their mind if they new data suggests that they might be wrong.

Normally, we do this in reverse. Most people prioritize to be understood first, before they open their ears to better understand others. This can have a negative impact on the meeting. Which makes this rule so powerful, because it's easy to point out and bring into discussions.

There are always a mix of extrovert and introverted people in a meeting. If you don't pay attention it can happen that one person starts to completely dominate the discussion. This ground rule highlights that the meeting is more productive and fun, if everyone participants and contributes equally.

E.L.M.O stands for "Enough, let's move on" and can be established as a meeting rule to cut unnecessary discussions. Once stated, anyone in the meeting can say "ELMO!" at any time to indicate that it is time to move on to the next topic.

The more people zone out of a meeting, the quality of the meeting and its output will diminish rapidly. Often people do this unconsciously because they feel that the meeting isn't relevant for them. "Be present, or be elsewhere" is a good meeting guidelines to establish shared awareness and clear expectations one participants.

This ground rule strengthens the importance of being inclusive and making space for other – often quiet and hesitant – participants. It's everyone's responsibility, to find ways that everyone can contribute their ideas and thoughts to the meeting.

"Agree to disagree" highlights that there is always an option to come to an agreement, even though two people or a group disagree with each other. How? Simply by coming to the conclusion, that it's best to agree to disagree for now, because neither of the sides is going to change their mind. After this agreement, the group can stop arguing and move on.

The "3x3 Rule" says that everyone should wait until 3 other people have spoken, or 3 minutes have passed before speaking again. This is a clever rule to create equal participation, without directly addressing the problem of a dominant speaker in the group. Based on the size of the group, this can also be adjusted to the 2x2 or even 4x4 Rule.

Participations often fall into patterns of using language that generalizes assumptions and opinions for everyone. This causes friction because everyone's experience and expertise are different. Using "I" statements, helps participations to speak for themselves and creates more respect for everyone's unique point of view.

Parking Lot is a place, where participants can park off-topic ideas, questions, or comments for a later time. Establishing this as a ground rule highlights that participants can suggest on their own when to place something on the parking lot in order to keep the meeting on track and on time.